Social -media 0-1 fans increase 50,000 + experience

——First Attempt At Social Media Xiaohongshu

2021.11

Overview

Everyday life as a fashion runway

Created the Xiaohongshu account Xiao Han Student Reports, gained over 200k followers in 2 years, specializing in daily fashion and style sharing. Collaborated with various brands to launch products, including Adidas, Uniqlo, Vans, etc. Earned a commercial return of about 100,000 USD.

data tracking each post

I identified a new demand among women for athletic wear that integrates with the rhythm of daily life, blending into everyday casual outfits, not just for fitness. Consequently, I set the scenes in representative locations like ’supermarkets,’ ’urban street views,’ and ’cycling,’ capturing leisure-style pairings that blur the lines between sportswear and everyday wear. The post successfully garnered 5,000 interactions.

Growth Strategy

The three stages of social media conversion：

Discovery —— Conversion —— Fandom

Collaboration Cases

Collaborated with the designer sportswear brand Maia Active on multiple campaigns, launching several successful product promotions. Witnessed the brand’s evolution into an emerging favorite among female consumers.

Adidas dominated the fashion scene in 2023. I contributed to various popular campaigns, notably the Gazelle retro sneakers.

My expertise lies in interpreting a neutral retro style, creating a contrast with dresses and sneakers. This unique approach generated significant engagement, with nearly 2000 interactions.

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